Nature of Business
Since its establishment in 1993, Benelux-based Action has grown into the leading non-food discount retailer in the region with almost 400 stores and over 10,000 employees. The business generates revenues of over €1bn per annum.
Action’s business model differs from that of more traditional retailers because only 35% of its total product range is fixed. Action aims to surprise its customers with a constantly refreshed product range at amazingly low prices. The business model is summed up in its slogan: "surprisingly comprehensive, amazingly affordable". Large-scale procurement, optimal distribution and a cost-conscious corporate culture ensure very low prices.
The core product assortment includes household goods and office supplies, cosmetics, personal care, snacks, food, toys, textiles, glass, porcelain and pottery, seasonal, decorative and DIY.
Building on its success, Action has accelerated its growth in the Netherlands, Belgium and Germany and has entered France. This rate of expansion has required the strengthening of the management team and significant investment.
Our experience of realising international growth strategies is proving of great value in enabling Action to realise its ambitions more quickly.
Furthermore, through our Business Leaders Network, Action’s board has been strengthened with the appointment of Ronald van der Mark, previously a board member at Maxeda, who brings extensive financial and operational retail experience to the business. In addition, Marc van Gelder, CEO of Mediq, a Dutch pharmacy business, has assumed a role as Non-Executive Director and Adrian Bellamy has been appointed as Chairman.
Our investment in Action was recognised as the ‘Deal of the Year’ at the annual Dutch M&A Awards in December 2011.
Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Amsterdam
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