Nature of Business
Headquartered in Obertshausen, near Frankfurt/Main, Amor was founded in 1978. Today, Amor operates in 14 countries and is the German market leader for affordable precious jewellery. Via diverse distribution channels the company sells over eight million pieces of jewellery annually at over 1,400 points of sale.
In addition to its own brand "Amor", the company also markets its jewellery under private labels and partners with leading retailers such as department stores, jewellery retailers or shopping malls. Through an innovative and over the 30-year company history continuously optimised IT and logistics system, Amor is able to offer its retail partners a financially attractive value proposition combined with a full service for the point of sale.
We agreed the Buyout of Amor from Pamplona Capital Management in December 2010.
We will focus on continuing the company's global expansion strategy and strengthening the Amor brand and its market position – both in Germany and internationally. We have a great deal of experience both in the consumer retail sector, for example through our investment in John Hardy, and in growing businesses internationally.
We will provide the business with access to our Business Leaders Network and sector expertise to help it maintain its successful growth. Dr. Peter Linzbach, former executive board member of Metro Cash & Carry and Anders Moberg, former CEO of IKEA, will join the board of Amor to provide their retail and internationalisation insights.
Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.
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