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Amor GmbH

Region: Germany
Sector: Consumer

Nature of Business

Headquartered in Obertshausen, near Frankfurt/Main, Amor was founded in 1978. Today Amor operates throughout Europe, as well as North America, the Middle East and Australia, and is the German market leader for affordable precious jewellery.

The company sells over eight million pieces of jewellery annually through over 1,200 points of sale via diverse distribution channels. In addition to its own ’Amor’ brand, the company also markets its jewellery under private labels and partners with leading retailers such as department stores, jewellery retailers and shopping malls. Amor offers its retail partners a financially attractive, full service model at the point of sale with its innovative IT and logistics systems.

"Our strong business model and our international structure provide the optimum basis for further expanding our leading position in our market segment. 3i will actively support us in this next stage of growth."

Marcus Hoffmann, Chief Executive of Amor

Investment Overview

We invested in Amor in December 2010, acquiring a majority stake in the business. Since 2010 Amor has performed well, increasing its EBITDA by more than 30%. This improved performance, along with strong cash conversion, has allowed the business to significantly reduce gearing, providing the opportunity to take on further financing.

Together we also have continued the company’s global expansion strategy and strengthened the Amor brand and market position, both in Germany and internationally. Amor has significantly increased the number of Point of Sales through its European roll-out and initial footholds in North America, the Middle East and Australia and will continue to grow its brand through new concepts such as Sara & Kate and Amor’s own retail kiosks.

Dr. Peter Linzbach, former executive board member of Metro Cash & Carry, and Anders Moberg, former CEO of IKEA, joined the board of Amor and are supporting the company through sharing their insight into the sector as well as their experience of internationalising companies.

In July 2014 Amor completed a € 103m refinancing. The transaction received strong support from all of the existing high quality syndicate of banks led by IKB and Commerzbank and was oversubscribed by c100%.

Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.

3i office contact


Bockenheimer Landstraße
60306 Frankfurt am Main

Tel. +49 69 710000 0
Fax +49 69 710000 113

Private Equity Team

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