Amor GmbH

Region: Germany
Sector: Consumer

Nature of Business

Headquartered in Obertshausen, near Frankfurt/Main, Amor was founded in 1978. Today Amor operates throughout Europe, as well as in Canada and Australia, and is the German market leader for affordable precious jewellery.

The company sells over eight million pieces of jewellery annually through over 1,200 points of sale via diverse distribution channels. In addition to its own ’Amor’ brand, the company also markets its jewellery under private labels and partners with leading retailers such as department stores, jewellery retailers and shopping malls. Amor offers its retail partners a financially attractive, full service model at the point of sale with its innovative IT and logistics systems.

Investment Overview

We agreed the buyout of Amor from Pamplona Capital Management in December 2010. Since then, we have continued the company's global expansion strategy and strengthened the Amor brand and market position, both in Germany and internationally. 3i has also supported management in applying retail and other sector best practices to further improve the company’s commercial, financial and operational functions. In addition, two new jewellery lines have been developed which will provide access to a wider customer base, whilst remaining true to Amor’s core strengths.

Dr. Peter Linzbach, former executive board member of Metro Cash & Carry, and Anders Moberg, former CEO of IKEA, have joined the board of Amor. They are supporting the company through sharing their insight into the sector as well as their experience of internationalising companies.

Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.

3i office contact

Bockenheimer Landstraße 2-4
60306 Frankfurt am Main
Tel. +49 69 710000 0
Fax +49 69 710000 113

Map & Directions (PDF)

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