Nature of Business
Benelux-based Basic-Fit is the leading discount fitness chain in Europe with 340 fitness centres in five countries.
Basic-Fit offers memberships from €15.95 per month compared to an average of €40 to €60 per month in the mid-market. Its operating model is based on a quality service with a no frills approach. Clubs are well-equipped, offer virtual group classes and 24 hour opening in some locations.
The company has a strong track record of growth, benefitting from the growing discount segment experienced in most consumer segments.
We invested c.€110 million into Basic-Fit in November 2013 and the enterprise value of the transaction was c.€275 million. The founder and minority owner Rene Moos remains as CEO.
Basic-Fit has demonstrated strong growth since its establishment, driven by the consumer trends of spending polarisation and the increasing focus on health and wellness. The company continues its club roll-out in the Benelux and aims to build a stronger presence in both Spain and France.
From our Business Leaders Network we introduced Ronald van der Vis as chairman, previously CEO of Pearle/Grand Vision and Esprit.
3i’s experience in international growth strategies and in the discount retail market will be used to support the company in realising its strategy.
Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Amsterdam