Nature of Business
GEKA is a leading manufacturer of innovative brush applicator and packaging systems for the beauty and health industries. A pioneer in innovation of plastic injection moulding for mascara brushes and mascara packaging, the company is a development partner of market leading international cosmetics groups including Procter & Gamble and Avon.
Founded in 1925 and headquartered in Bechhofen, Germany, the company has a broad patent and product portfolio. GEKA serves both the mass market and premium segment for packaging in the cosmetic industry. In addition, it distributes cosmetics products via its trading division, Victoria.
The company runs production facilities in Bechhofen and Bamberg, Germany, in Elgin, Illinois, USA and in São Paolo, Brazil, with an additional sales office in France. The packaging manufacturer employs c.800 staff globally and generated revenues of approximately €120 million in 2013.
3i, and funds managed by 3i, invested for a majority stake in GEKA in April 2012, acquiring the company from private equity fund Halder. The company has long-term partnerships with leading cosmetics companies in this highly attractive and stable market segment.
GEKA's future growth will come from further market penetration on the back of its strength in innovation, as well as international expansion, particularly into Asia and Latin America. This will allow the company to serve global customers through close proximity in high growth emerging markets.
In addition, there is an opportunity to grow into profitable adjacent health segments. We will support GEKA’s expansion and development by providing access to our international network and capital.
Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.