Nature of Business
GEKA is a leading manufacturer of innovative applicators and comprehensive packaging systems for the cosmetics and health industries. A pioneer in innovation of plastic injection moulding for mascara brushes and mascara packaging, the company is also a development partner of market leading international cosmetics groups including Procter & Gamble, Avon, L’Oréal and LVMH.
Founded in 1925 and headquartered in Bechhofen, Germany, the company has a broad patent and product portfolio. GEKA serves both the mass market and premium segment for packaging in the cosmetic industry. In addition, it distributes cosmetics products via its trading division: Victoria.
The company runs production facilities in Bechhofen, Germany and in Elgin, Illinois, USA with an additional sales office in France. The packaging manufacturer employs around 700 staff globally and generated revenues of approximately €120 million in 2012.
3i and funds managed by 3i invested for a majority stake in GEKA in April 2012, acquiring the company from Halder, an investor focused on medium-sized businesses.
GEKA's future growth will come from its strength in innovation and its international expansion, particularly into China and Brazil. This will ensure close proximity to global customers and distribution partners in high growth emerging markets.
The company’s long-term partnerships with leading cosmetics manufacturers will drive growth in this highly attractive and stable market segment. We will support GEKA’s expansion and development by providing access to our international network and capital.
Regulatory notice: This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.
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