Nature of Business
Polyconcept is the global leader in the promotional products industry. The business has 35 offices across four continents and sells to over 100 countries. Its main offices are in the Netherlands, the US and China and it currently employs approximately 3,000 staff.
Polyconcept focuses on two key delivery channels: ‘supplier’ (promotional products from stock delivered to businesses via distributors) and ‘agency’ (tailor-made promotional merchandise sold directly to multinational accounts).
A wide range of end-customers are served, from SMEs to multinational corporations. Polyconcept is involved in the entire service chain, from conception and design through to final delivery.
We invested €31m in July 2005 for a minority stake in Polyconcept. Our investment, in conjunction with a larger Investcorp-led transaction, has created the global market leader in the promotional products industry and allowed the business to develop a market leading position across a number of geographies including Europe, the US and Asia.
Regulatory notice: This transaction involved a recommendation of 3i Investments plc