Soya Concept A/S

Region: Denmark
Sector: Consumer

Nature of Business

Founded in 2002 by Thomas Viller, Torben Brodersen and Viggo Jensen, Soyaconcept sells fashionable, yet value-for-money, women’s clothing to more than 1,000 independent clothing retailers across Scandinavia, the Benelux, Germany, Spain and Canada. Its target audience is fashion-conscious women aged 25 to 40. The Sønderborg-based business produces nine clothing collections a year.

Investment Overview

In July 2008 we acquired a 45% stake in Soyaconcept in a deal designed to facilitate a smooth generation shift following the retirement of one of the three founding shareholders.

Since our investment we have introduced Gustaf Öhrn, the former CEO of J.Lindeberg, as Chairman. Öhrn has also held senior management positions at H&M and is currently a board member of Acne Jeans and CEO of Stadium. We have also strengthened the management team through the recruitment of a strong CFO, Mogens Olesen, from Danfoss.

Our aim is to support the company’s continued international expansion and grow volumes to leverage the exceptionally strong supply chain set-up and to professionalise the organisation further.

Regulatory notice: This transaction involved a recommendation of 3i Investments plc advised by 3i Sweden.

3i office contact

PO Box 7847
103 99 Stockholm

Visiting address:
Birger Jarlsgatan 25, 5th floor
111 45 Stockholm
Tel: +46 (0)8 506 101 00
Fax: +46 (0)8 506 211 00

Map & Directions (PDF)

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