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Soya Concept A/S

Region: Sweden
Sector: Consumer

Nature of Business

Founded in 2002 by Thomas Viller, Torben Brodersen and Viggo Jensen, Soyaconcept sells fashionable, yet value-for-money, women’s clothing to more than 1,000 independent clothing retailers across Scandinavia, the Benelux, Germany, Spain and Canada. Its target audience is fashion-conscious women aged 25 to 40. The Sønderborg-based business produces nine clothing collections a year.

Investment Overview

In July 2008 we acquired a 45% stake in Soyaconcept in a deal designed to facilitate a smooth generation shift following the retirement of one of the three founding shareholders.

Since our investment we have introduced Gustaf Öhrn, the former CEO of J.Lindeberg, as Chairman. Öhrn has also held senior management positions at H&M and is currently a board member of Acne Jeans and CEO of Stadium. We have also strengthened the management team through the recruitment of a strong CFO, Mogens Olesen, from Danfoss.

Our aim is to support the company’s continued international expansion and grow volumes to leverage the exceptionally strong supply chain set-up and to professionalise the organisation further.

Regulatory notice: This transaction involved a recommendation of 3i Investments plc advised by 3i Sweden.

3i office contact


PO Box 7847 
103 99 Stockholm 

Visiting address: 
Engelbrektsplan 1 (T-House)
114 34 Stockholm  

Tel: +46 (0)8 506 101 00 
Fax: +46 (0)8 506 211 30

Private Equity Team

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