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    Audley Travel
    UK / Private Equity

    Consumer

    Overview

    Audley Travel (“Audley”) is a leading provider of tailor-made experiential travel to over 80 destinations worldwide. Serving clients predominantly in the UK and US, Audley is renowned for its superior customer service and in-depth destination expertise delivered by its country specialists. This exceptional service drives customer loyalty leading to high levels of repeat customers and referrals.

    Founded in 1996, Audley is the clear market leader in tailor-made travel in the UK. The business expanded into the US in 2014 with the opening of an office in Boston that has grown rapidly and is already generating over 15% of total revenues.

     

    Highlights

    • Completed a successful refinancing with the support of our Banking team
    • Implementation of a wider employee incentive scheme to benefit a broader base of Audley management and country specialists
    • Accelerating growth in the US business, including the successful launch of European destinations from 2016
    • Continuing to drive the digital development of the business
    • Named ‘Best Tour Operator’ at Telegraph Travel Awards in 2017 and 2015-16
    "We are delighted to be partnering with 3i which has enabled our management team to invest further into the business. 3i has a longstanding track record of supporting people-based businesses, and their international mindset and footprint is highly attractive to us as a management team." Ian Simkins, Chief Executive, Audley Travel
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