"Click&Buy", a pan European product for internet retailers was launched in 2000 by Norbert Stangl and is operated by Firstgate Holding AG (formerly Web Pay), based in Zug, Switzerland.

Click&Buy is Europe’s leading online payment system used by more than 6 million consumers on 6,000 merchant websites. This allows retailers to outsource complex billing of content, services and physical goods and processing of local currency and credit cards to Firstgate, an expert in the field. The product has proved so successful that Firstgate plans to expand further into Europe, the US and Latin America over the next few years with the support of 3i.

Fraud prevention systems play a key role in the development of the online payment market. Firstgate has developed their own fraud prevention system, which protects both the customer and the merchant from misuse. In addition to the safety aspect, the speed and user-friendliness of the Click&Buy platform has considerably contributed to the rapid uptake of the service.

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