Founded in 1984, La Sirena has grown consistently every year with 220 stores by the end of 2007. Its model is based on small (typically 150 to 250 square metres) shops located in close proximity to its customers.

La Sirena offers more than 700 own-branded products. Fish and seafood represent 60% of its sales, ready meals 13% and ice creams 8%. The other main categories are vegetables and pre-cooked food.

La Sirena’s positioning and main competitive advantages are:

- The specialisation in frozen food retail;

- Year-round availability and best price;

- The range and quality of its product offering;

- The convenient location of its stores; and

- The quality of its sourcing and purchasing, particularly for fish products.

Its model competes against supermarkets and hypermarkets that also offer their range of frozen food, both branded and own branded.

In 2008, the company’s expansion plans will continue through the opening of 26 new stores.