3i private equity

Portfolio

Mayborn Group Plc

Mayborn Group Plc

Investment type Buyouts
Region UK
Status Current investment

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Mayborn Group owns the Tommee Tippee and Sangenic brands, which are regarded as market leaders in baby feeding, nappy disposal and related baby and toddler products.

Mayborn Group recently announced the disposal of Dylon, the branded fabric dye and household products company to Spotless Group. This transaction follows the earlier disposal of Impex, the arts and craft products distributor in March 2008.

The new management team has improved the baby and child division’s profit in excess of 30%. This has been achieved in the feeding business by delivering award winning and category leading innovations such as Tommee Tippee Closer to Nature.

Within the hygiene business the Sangenic brand has leveraged its market leading technology to drive distribution into new channels and geographies.

Mayborn Group is focused on accelerating the growth of Tommee Tippee and Sangenic following the successful disposal of Dylon.

In a highly fragmented market with numerous competitors, the Mayborn baby and child division stands out because of its focus on innovation and ability to lead change in the feeding and baby accessories sector. In addition to consolidation opportunities there is also potential to expand the business globally.

The Asian market represents a particularly exciting proposition. The expansion of the Asian economy means that growth in the sector is in double digits, particularly in the Indian and Chinese economies where there is a rapidly growing middle class. The group has a joint venture with one of China’s largest baby product distributors and will be looking to increase its presence in selected Asian geographies.

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