Broadcast internationally and with over 60 million subscribers, The Hallmark Channel provides family entertainment, tailored for a female audience. The UK and European operations are the most mature and Hallmark consistently achieves top rating for multichannel providers in the UK and Central Europe. The Latin American and Asian Pacific channels are less mature and represent opportunities for growth.

Its library consists of almost 600 made-for- TV movies and mini-series, which are used in-house on The Hallmark Channel as well as being sold to third parties. Its network operating centre is based in Denver and provides both in-house and third party services. Sparrowhawk Media is headquartered in London with offices in the US, Latin America and Asia.

It employs 145 people.