Overview

Mayborn is a leading manufacturer and distributor of baby and child products under the Tommee Tippee brand. Under our ownership it transformed from a UK consumer products business to the fifth largest baby accessories business globally.

During our investment Tommee Tippee was elevated to Master Brand status across all product lines, as a result of its brand equity and consumer recognition. Mayborn entered the US directly, developing its brand presence with an exclusive launch in Babies R’ Us and subsequently also selling through Target and Wal-Mart. After five years, US revenues grew to over $40m. A direct sales model was followed in Mayborn’s core growth markets, which included the acquisition of its French distributor and the establishment of a direct Australian model in 2012.

Highlights

• From UK #2 to clear market leader in the UK and Australia; fastest growing player in the US; and 5th largest player globally
• Increased Mayborn’s international sales from 40% to 60% of total revenue
• Built up the Tommee Tippee brand to account for 95% of sales on exit

Regulatory information 
This transaction involved a recommendation of 3i Investments plc.