Asia, particularly India and China, holds great potential for US and European businesses.  They are already well established as lower-cost locations for processes and manufacturing.  But the real prize for Western companies is to serve the millions joining the ranks of new middle-class consumers every year with locally manufactured products, using carefully transferred Western technology.

To realise the undoubted potential of these markets, expert advice is essential.  Many companies have achieved successful participation in India and China but only through understanding and negotiating a complex web of business, cultural, legal and regulatory factors.  The two countries are quite distinct and have different strengths.  Within each of them, it’s important to understand regional variations and access high-quality, local guidance.

At 3i, we have a specialist team in Europe, linking with similar groups in Asia, dedicated to helping the companies in our portfolio participate successfully in the region.  Working closely with our offices in Hong Kong, Shanghai, Beijing, Singapore and Mumbai, the teams smooth the pathway for European and US portfolio companies in all business sectors by:

• Advising on the diverse range of strategies for entering Asian markets.
• Making introductions to our networks of Asian entrepreneurs, advisors and intermediaries.
• Hosting events that bring Europe and Asia together, increasing the two-way flow of knowledge.
• Negotiating with local providers to obtain favourable pricing and terms based on collective purchasing capabilities.
• Connecting companies that are considering offshoring with companies that have already offshored successfully.