Demand Media Inc. is a next-generation web media company led by Richard Rosenblatt the former CEO and founder of MySpace. "Demand Media's executive team has a vision for the future of new media and a proven track record for delivering on its vision. "We are excited to partner with such a dynamic organisation that has taken the unique approach of combining domain services, brand-able domains and niche content web sites to form a new media company" says Robin Murray, Partner, 3i Venture.