Portfolio
Nature of Business
Mayborn is a leading manufacturer and distributor of baby and child products under the Tommee Tippee and Sangenic brands, which are market leaders in baby feeding, hygiene and related baby and toddler products. The company’s head office is in Cramlington, nr. Newcastle, UK with further offices in the US and Hong Kong and manufacturing facilities in the UK and China.
Investment Overview
3i completed the €200m public-to-private transaction of Mayborn in July 2006. In Mayborn we saw the opportunity to drive growth in new product development and international expansion through well established and respected brands.
We divested non-core activities early in our ownership and reshaped the business to focus purely on the Baby and Child division. This has enabled the business to follow a strategy focusing on the expansion opportunities in the growing global baby products market that were identified during the investment process.
One of the major developments for the Tommee Tippee brand has been the introduction of the Closer to Nature and Explora sub brands. These have helped Mayborn increase its market share in many key markets and become the clear UK market leader. The success and power of Mayborn’s brands has been demonstrated by Tommee Tippee being included in the list of the UK’s top 500 Superbrands (2010 and 2011) as voted for by consumers.
Under 3i’s ownership, Mayborn has experienced rapid growth through expanding into new territories, including the highly successful launch of Tommee Tippee in the US during 2010 through an exclusive agreement with Babies R’ Us. The addition of Target as a second US retailer will help continue this growth in 2012.
