The consumer goods sector includes a wide range of products, from clothing and footwear to household and personal products. Within this diverse sector the potential power of brands to create value is a common theme. People expect products to fulfill their basic function. What they’re seeking is something extra: an emotional connection that resonates with their lifestyle – and the lifestyle to which they aspire.
To succeed, a brand needs a high design component and a clear vision of the lifestyle it supports. Once a brand is established, opportunities exist to migrate it to allied products and new countries.
The businesses we aim to partner have:
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Brands with the ability to internationalize.
Some brands have the capacity to move across borders and appeal to the lifestyle aspirations of people in many markets. Positioning the brand to appeal in different markets without losing its essence is a key skill. -
Strong market positions and great design.
Increasingly, excellence in manufacturing can be bought in. However, achieving consistently strong design is the key to ensuring enduring customer appeal.
- Brands with commanding national positions.
Some brands do not lend themselves to internationalization but speak powerfully in a particular market.