Technology-enabled services businesses leverage innovations in information technology to drive operational improvement and value creation across a variety of dimensions. 

Market leaders in this space employ technology and the rapid dissemination of information to help create new markets, transform business models, and enhance business decision making.  These businesses generally fall into two main categories: market makers and information providers.

• Market Makers.  Market makers leverage the low cost and ubiquitous reach of the internet to either create new markets, or fundamentally transform existing business models.  These companies bring together buyers and sellers of everything from advertising, to real estate, to financial instruments at a common destination to substantially increase the efficiency of transacting.

• Information Providers.  Information providers aggregate and sell information directly to help drive enhanced decision making and decision support at their customers.  Successful companies in this space frequently offer a combination of proprietary data and analytics as well as providing a single source for information that was previously disseminated across a variety of locations.

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