A long-term compounder
Action, one of the largest non-food discount retailers in Europe, now operates more than 3,300 stores across 15 countries. In 2025, the company welcomed an average of 21.6 million visitors per week, a new record for the business, and generated net sales of €16 billion.
Action's unique customer proposition
Action's winning formula of good-quality products at the lowest prices continues to resonate strongly with customers and, in 2025, Action saw a record average number of weekly store visits from its customers.
Underpinning this customer proposition are the economies of scale Action achieves, enabling the company to pass these benefits back to customers in the form of consistently lower prices. Approximately two thirds of its products are retailed at a price point of less than €2.
Good-quality affordable products
Action offers over 6,000 products across 14 categories. One third of this assortment typically comprises everyday essentials and two thirds a variable selection that reflects customer preferences and seasonal trends. Across its product range, Action continued to receive multiple awards in 2025, demonstrating the quality and value of its offering.