Established in 1993, Benelux-based Action is the leading non-food discount retailer in Europe. Large-scale procurement, flexible assortment, optimal distribution and a cost-conscious corporate culture ensure very low prices. The core product assortment includes decoration, DIY, garden and outdoor, household goods, multimedia, sports, stationery and hobby, toys and entertainment, food and drink, laundry and cleaning, personal care, pets, clothing and linen.
Action generates revenues of over €4bn per annum. Its business model differs from that of more traditional retailers because only c35% of its total product range is fixed. Action aims to surprise its customers with a constantly refreshed product range at amazingly low prices. The business model is summarised by the slogan: "more than you expect for less than you imagine".
"Action continues to perform strongly by expanding rapidly. The company has become a seasoned issuer in the debt markets. The strong demand from investors reflects the high level of support for Action’s strategy and management.” Robert Van Goethem, Partner and Head of Consumer
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.
Business & Technology Services
Magnitude is a leading provider of data management solutions to enable organisations and business users to more effectively access, extract and analyse data from various ERP, cloud-applications, and other IT systems. The company is headquartered in Austin, Texas, with global operations in the US, Canada, the Netherlands, UK and India. It has over 1,400 customers, including 50% of the Fortune 100.
The company has a portfolio of best-in-class products to unify fragmented data and deliver actionable insights for critical business decisions. A few example applications include:
3i invested in Magnitude in May 2019 and will look to accelerate the company’s global growth ambitions through new product development, investments in sales & marketing, and additional M&A.
“The Magnitude executive team sought a strong financial sponsor and business partner with a global network, a heritage of backing world class companies and a systematic approach to international expansion. We found all that in 3i.” Chris Ney, Chairman & CEO, Magnitude
This transaction involved a recommendation of 3i Corporation, a US wholly owned subsidiary of 3i Group.