• ActionLogo_NEWmarch18.png
    Benelux / Private Equity



    Established in 1993, Benelux-based Action is the leading non-food discount retailer in Europe. Large-scale procurement, flexible assortment, optimal distribution and a cost-conscious corporate culture ensure very low prices. The core product assortment includes decoration, DIY, garden and outdoor, household goods, multimedia, sports, stationery and hobby, toys and entertainment, food and drink, laundry and cleaning, personal care, pets, clothing and linen.

    Action generates revenues of over €4bn per annum. Its business model differs from that of more traditional retailers because only c35% of its total product range is fixed. Action aims to surprise its customers with a constantly refreshed product range at amazingly low prices. The business model is summarised by the slogan: "more than you expect for less than you imagine".


    • Won "European Retailer of the Year" award for three consecutive years
    • Opened seven distribution centres
    • Operates more than 1,325 stores across seven countries and employs c.46,000 staff
    • Leveraging our network, experience and resources to further internationalise the business
    "Action continues to perform strongly by expanding rapidly. The company has become a seasoned issuer in the debt markets. The strong demand from investors reflects the high level of support for Action’s strategy and management.” Robert Van Goethem, Partner and Head of Consumer

    Regulatory information 
    This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.

  • Magnitude_logo.png
    North America / Private Equity

    Business & Technology Services


    Magnitude is a leading provider of data management solutions to enable organisations and business users to more effectively access, extract and analyse data from various ERP, cloud-applications, and other IT systems.  The company is headquartered in Austin, Texas, with global operations in the US, Canada, the Netherlands, UK and India. It has over 1,400 customers, including 50% of the Fortune 100.

    The company has a portfolio of best-in-class products to unify fragmented data and deliver actionable insights for critical business decisions.  A few example applications include:

    • an analytics tools to enable a business analyst to extract and harmonize data from SAP ERP to provide real-time, actionable insights on bottlenecks in the supply chain,
    • a data integration tool to pull data from dispersed data systems sources into SAP Central Finance to enable a large enterprise to see all of their financial data in one place,
    • a connectivity driver to enable different applications that companies use (such as Marketto, Salesforce, or Cloudera) to connect to one-another. 

    3i invested in Magnitude in May 2019 and will look to accelerate the company’s global growth ambitions through new product development, investments in sales & marketing, and additional M&A. 


    • Growth tailwinds driven by the proliferation of data and increasing complexity of the enterprise software suit
    • Focus on innovation and new product development, with a number of recent new product launches
    • Buy-and-build platform with three acquisitions completed in the last 18 months
    • Global sales presence with more than a third of sales into Europe
    “The Magnitude executive team sought a strong financial sponsor and business partner with a global network, a heritage of backing world class companies and a systematic approach to international expansion. We found all that in 3i.” Chris Ney, Chairman & CEO, Magnitude

    Regulatory information 
    This transaction involved a recommendation of 3i Corporation, a US wholly owned subsidiary of 3i Group.

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