Overview

Established in 1952, BoConcept is a leading Nordic design brand with dedicated distribution through dedicated BoConcept franchises around the world. BoConcept (literally translated from Danish "Living Concept") helps a wide range of customers to transform their home into a modern and extraordinary space fit to their style, through personal styling advice, great design at affordable prices and a high level of customisation. With an omni-channel offering through its ~300 stores in 65 countries across five continents, the homogenous brand concept of BoConcept is globally proven in metropoles around the world. 

The company realised sales of DKK1.2bn in the financial year ending 30 April 2020.

Highlights

• Public to Private in 2016
• We are supporting BoConcept in continuing its successful international franchise store roll-out by leveraging the strength of the brand, store concept and product collection
• Accelerating its efforts to improve the omni customer journey as well as expanding its fast-growing B2B business
• Supporting BoConcept in driving its sustainability strategy
• Experienced an enormous digital acceleration, resulting in linking its online consumers to a virtual designer, thereby enabling BoConcept to establish a personal connection with its customers.

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.