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    Christ
    Germany / Private Equity

    Consumer

    Overview

    Christ is a German jeweller, founded in Frankfurt in 1863 and now based in Hagen. The company is a market leader in jewellery and watches in Germany in the mid-to-upper price segment.

    Christ focuses on its own specialised stores in high street locations and shopping malls, along with flagship stores at airports and prestigious department stores. Additionally, Christ runs a strongly growing e-commerce platform. Through its strong multi-channel capabilities bridging between the stationary stores and the e-Commerce business, Christ leverages its strong brand online and offline.

    Highlights

    • Our extensive experience in the retail sector is supporting Christ to access other high-potential markets via a European store roll-out programme
    • Peter Linzbach, former Executive Board member of Metro Cash & Carry, and Jochen Wilms, a seasoned digital expert and Chairman of 3i’s Lampenwelt investment, joined the Board via our Business Leaders Network providing retail, internationalisation and e-commerce insights
    • Strong retail brand and position means Christ is well placed to build on its success in the highly fragmented German market which is the largest in Europe
    • Initiatives planned across pricing, sourcing, assortment structure, inventory and financial control & transparency as well as further strengthening Christ’s e-commerce capabilities
    “3i's long-time experience in the consumer space and our close and trusted relationship are the basis for Christ's resilience during the Covid-19 crisis and the driver of accelerated post-Covid growth.” Stephan Hungeling, CEO, Christ

    Regulatory information 
    This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.

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