Overview

Dutch Bakery, a leading bakery group specialised in home bake-off bread and snack products, is headquartered in Tilburg and operates six bakeries across the Netherlands.

Dutch Bakery offers a leading, innovative and comprehensive assortment, which is produced sustainably and with natural ingredients. The bake-off market for bread and snack products is an attractive and growing market, with significant barriers to entry and increasing penetration of high-quality modified atmosphere packaging products (which extend the shelf life of fresh food products).

Highlights

• We are investing to drive the company’s international growth strategy in the fragmented European private label market for bake-off products, whilst supporting Dutch Bakery in the continued investments in its home markets
• The business differentiates itself through the breadth of its product offering, which enables retailers to develop a structurally attractive home bake-off category
• Key market drivers include premiumisation, growth in e-commerce and new home eating moments due to increased time spent at home
• Dutch Bakery has completed its first add-on under 3i ownership