• ICE.png
    North America / Private Equity

    Business & Technology Services


    I.C.E is a global provider of technology-based B2B2C travel-based loyalty and reward solutions for organisations such as American Express, USAA, and Diamond Resorts.

    The Company has developed a network business model that enables leading brands to offer loyalty programmes that provide customers with unmatched value on all travel products (e.g. cruise, hotel, resort, etc.)  ICE also partners with leading travel suppliers to generate incremental travel bookings from members of its loyalty programmes.

    ICE employs over 2,300 staff and is headquartered in Scottsdale, Arizona with additional offices in Australia, Portugal, India, Mexico, New Zealand and the UK.


    • Strong underlying market growth in cruise and rewards-based travel; tailwinds towards increased use of loyalty programmes
    • Commercial investments in digital marketing and business development to support organic growth
    • Partnering with the Founders to provide expertise and capital to accelerate the international growth of the business
    • Introduced Marty Cole, former Chief Executive of Accenture Technology, as Chairman, and Jorge Boone, former SVP of Partner Brands at RCI (largest brand partner) and World Travel Holdings (largest competitor) as a Board Director
    “We are delighted to be partnering with 3i and believe the team is well-suited to assist our business in continuing to grow and scale. 3i has a proven track record in the travel industry and an impressive international network which will be of great value to I.C.E.” John Rowley, Co-Founder & CEO, I.C.E
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