• Magnitude Logo - 500x367.png
    North America / Private Equity

    Business & Technology Services


    Magnitude is a leading provider of data management solutions to enable organisations and business users to more effectively access, extract and analyse data from various ERP, cloud-applications, and other IT systems.  The company is headquartered in Austin, Texas, with global operations in the US, Canada, the Netherlands, UK and India. It has over 1,400 customers, including 50% of the Fortune 100.

    The company has a portfolio of best-in-class products to unify fragmented data and deliver actionable insights for critical business decisions.  A few example applications include:

    • an analytics tools to enable a business analyst to extract and harmonize data from SAP ERP to provide real-time, actionable insights on bottlenecks in the supply chain,
    • a data integration tool to pull data from dispersed data systems sources into SAP Central Finance to enable a large enterprise to see all of their financial data in one place,
    • a connectivity driver to enable different applications that companies use (such as Marketto, Salesforce, or Cloudera) to connect to one-another. 

    3i invested in Magnitude in May 2019 and will look to accelerate the company’s global growth ambitions through new product development, investments in sales & marketing, and additional M&A. 


    • Growth tailwinds driven by the proliferation of data and increasing complexity of the enterprise software suit
    • Focus on innovation and new product development, with a number of recent new product launches
    • Buy-and-build platform with three acquisitions completed in the last 18 months
    • Global sales presence with more than a third of sales into Europe
    “The Magnitude team is excited to partner with 3i to create a highly differentiated, global, enterprise software company in a dynamic market. 3i's global network will help accelerate Magnitude's growth organically and through M&A.” Jeff Shoreman, CEO, Magnitude

    Regulatory information 
    This transaction involved a recommendation of 3i Corporation, a US wholly owned subsidiary of 3i Group.

Back to top