Case studies

Basic Fit

3i invested in Basic-Fit in November 2013, buying a majority of the shares. In June 2016 the business achieved a successful IPO on the Amsterdam stock exchange, raising new equity to fund its ambitious growth plans. 3i and funds have retained a 28% stake in the business following the IPO.

The European market leader in the “value-for-money” fitness market

Basic Fit shopWith over 1.2 million members and 440 clubs, Basic-Fit is the European market leader in the “value-for-money” fitness market. It combines a flexible low-cost membership model with high-quality fitness equipment and technology, virtual and live group lessons and shareable family passes. The company is active in some of Europe’s most attractive markets, as shown in the map.

Making fitness affordable for families Basic-Fit’s vision is that everyone should have access to the benefits that fitness offers. Despite the proliferation of public health awareness campaigns, sedentary lifestyles and poor diets are taking their toll on public health.

Memberships are available in flexible formulas at a monthly cost of between €19.99 and €24.99 across its markets. Importantly, these passes:

  • offer access to clubs across the entire network, with extended opening hours;
  • are shareable among family members living at the same address; and
  • offer free virtual classes.

Add-ons, including personal training sessions and live classes, are available for a reasonable additional fee. 

The format is consistent and has proven to be successful across geographies. Health and safety for both staff and members is a key priority: its clubs offer state-of-the art equipment which is updated regularly and are staffed by qualified personnel, trained under the European Register for Exercise Professionals (“EREPS”) programme.

A blueprint for the future Basic-Fit’s ambition is to continue to roll out its accessible format across Europe and, in the medium term, it expects to open around 100 clubs a year. Its international growth will be supported by low fitness penetration rates in some of Europe’s key markets, most notably France and Spain, as well as an underdeveloped low-cost fitness segment.

All data as at 31 March 2017.

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