Track record
  • Basic Fit Logo.jpg
    Basic-Fit
    Benelux / Private Equity

    Consumer

    Overview 

    Basic-Fit is the European market leader in the value-for-money fitness market with over 560 clubs across the Netherlands, Belgium, Luxembourg, France and Spain today. Its operating model is based on a quality service and no frills approach, with family membership costing €19.99 per month. Clubs are well equipped, offer virtual group classes and 24 hour opening in some venues. 

    Basic-Fit’s disciplined international growth strategy under 3i’s ownership was underpinned by investment in the organisation and key consumer trends of spending polarisation and the increasing focus on health and wellness. Alongside this, significant investment was made to professionalise the business including a review of the brand and the format of the clubs.

    Highlights under our ownership

    • Transformational growth into the largest value-for-money fitness club operator in Europe
    • Increased number of clubs by 75% from 199 to over 350 across the Benelux, France and Spain as per June 2016
    • In June 2016, Basic-Fit completed its €820m IPO on the Amsterdam Stock Exchange
    • Successful execution of international roll out strategy, creating market leading positions in the Netherlands and Belgium and a strong platform for further growth in France and Spain
    • Introduced Ronald van der Vis as Chairman via our Business Leaders Network
    "I would like to thank 3i for its close support which has been critical to delivering rapid and sustainable growth and achieving the company’s international ambitions." René Moos, CEO, Basic-Fit
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