1. Stories /
  2. Consumer & Private Label /
  3. MPM /
3.2x money multiple
Cat
MPM Logo NEW

From a strong, growing mid-market pet food player to a global market-leading premium cat food business​

Great Britain Flag New
Investment date

2020 - 2025

Good to great

3.2x

Money Multiple
Icon 1 (1)

Expanded growth in the US: strong growth in Chewy, Amazon, Petsmart and pet grocery specialists (c.15% sales at investment to c.40% at exit)

Doubled

sales and EBITDA
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International sales growth; now accounting for more than 80% of revenues (US,EMEA and APAC)

Achieved B Corp status in 2021 and recertified with a higher score in 2024

29%

IRR
3I Growth

100% natural products

Key events under our ownership

Significant investment in people; building the US team (including hiring US CEO) and behind marketing (appointed new global CMO)
Continued improvements to reporting and governance and built digital into business processes ​
Alongside organic growth, 3i has supported MPM through strategic initiatives across brand, product innovation, operations and sustainability
Explored manufacturing opportunities to reduce food miles through shipping costs​
Broadened its omnichannel footprint and scaled significantly, driven by strong growth across pet specialty, food / drug / mass retail, and online channels
Strategic focus on cat-led proposition in an underserved market