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Basic Fit 2022 New

From a Benelux-based operator to Europe’s largest value for money fitness club operator ​

Netherlands Flag New
Investment date

2013 - current (partially realised through an IPO)

Good to great


money multiple
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Recognised an opportunity in the value for money fitness sector and after two years in June 2016 Basic-Fit completed its €820m IPO on the Amsterdam Stock Exchange​


increase in clubs
3I International

Increased the number of clubs by 75% from 199 to over 350 at IPO across the Benelux, France and Spain


3I People

From an entrepreneur led business to the largest value for money fitness club operator in Europe with over 3.6 million members​

In the seven years post IPO​, continued its strong growth track record, growing its member base to 3.6m+ and clubs to 1,250+

Key events under our ownership

Successful execution of the international roll out strategy, creating market leading positions in the Netherlands and Belgium and a strong platform for growth in France, Spain and Germany​
Professionalisation of the business including a review of brand and the format of the clubs​
Material gross margin improvement delivered from a successful pricing initiative and providing more flexibility around membership options​
Prepared the business for a successful listing on the Amsterdam Stock Exchange in 2016​
Disciplined international growth strategy was underpinned by key consumer trends of spending polarisation and the increasing focus on health and wellness​