Overview

Founded in 1982 and headquartered in the Netherlands, Hans Anders is a market leading, value-for-money optical retailer in North-West Europe. The company operates under the Hans Anders, eyes + more and Direkt Optik retail banners, and offers a range of private label and branded spectacles, hearing aids, contact lenses and sunglasses at average price points significantly below its major competitors.

Hans Anders is one of the most well-known optical retailers in its core markets, with a high level of brand awareness and customer loyalty that will benefit from long term macro-growth dynamics.

Highlights

• Leading and fast-growing optical retail platform that is exclusively focused on the growing value-for-money segment
• Acquired eyes + more in January 2019, expanding Hans Anders' European footprint to five countries
• Benefits from long-term, macro growth dynamics including an aging population and an increasing consumer focus on value-for-money
• Fragmented European optical retail market presents significant opportunities for growth
• Strengthened omnichannel position led to an increase of >100% of shop appointments made online, delivering a more valuable experience in-store, with zero waiting time, and better aligned staff planning.

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.