BoConcept
- Sector Consumer & Private Label
- Year invested 2016
- Location Benelux
- Status Current
Established in 1952, BoConcept is a leading Nordic design brand with dedicated distribution through dedicated BoConcept franchises around the world.
Overview
BoConcept (literally translated from Danish "Living Concept") helps a wide range of customers to transform their home into a modern and extraordinary space which fits their style, through personal styling advice, great design at affordable prices and a high level of customisation. With an omni-channel offering through its c.300 stores in 67 countries across five continents, the homogenous brand concept of BoConcept is globally proven in metropoles around the world.
How we add value
We invested in BoConcept through a public to private transaction in 2016. Since then, we've supported the company in continuing its successful international franchise store roll-out by leveraging the strength of the brand, store concept and product collection. We have accelerated BoConcept's efforts to improve the omni customer journey as well as expand its fast-growing B2B business and we have supported the company in driving its sustainability strategy.
During our investment, the company has experienced an enormous digital acceleration, resulting in linking its online consumers to a virtual designer, thereby enabling BoConcept to establish a personal connection with its customers.
BoConcept has a globally appealing customer proposition. I enjoy working with the management team and 3i to unlock the full potential of the company.
Portfolio
BoConcept
Mikael Kruse Jensen, CEO of BoConcept, discusses how the partnership with 3i helped BoConcept grow from a furniture retailer into a global interior design brand.
Regulatory information
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.