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    GartenHaus
    Germany / Private Equity

    Consumer

    Overview

    GartenHaus headquartered in Hamburg, Germany, is the online leader in the garden homes, sheds, saunas and related projects market in the DACH region. The business combines specialist trade product know-how with digital competence and offers a one-stop platform for customers – from planning to realisation and maintenance of their garden and home projects.

    Founded in 2002, GartenHaus is a pure eCommerce player and has been the pioneer in selling garden homes directly to consumers.   

    We see the business as the foundation to building the leading European platform for home and garden projects. The key focus is to develop the product range into adjacent categories, as well as to internationalise the business by expanding into neighbouring countries.

    Highlights

    • The home and garden market is expected to see online penetration double by 2025, generating market growth of c.13%
    • GartenHaus generates 95% of its sales directly online with a high level of SEO traffic as a result of its strong content
    • The business differentiates itself through its own product development, excellent customer service, and the management of complex logistics
    “3i has a great reputation for helping its companies to grow internationally and we are excited to partner with their team at this point in our journey. The 3i team has a strong network, excellent digital capabilities and a strong track record in the consumer retailer space, all of which will be of great benefit to GartenHaus.” Sebastian Arendt, CEO, GartenHaus
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