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    Royal Sanders
    Benelux / Private Equity

    Consumer

    Overview

    Royal Sanders is a leading European private label and contract manufacturing producer of personal care products. Its key geographies are the Benelux, Germany, France and the UK with plants in the Netherlands (Vlijmen), the UK (Preston and Bradford) and Belgium (Ieper).

    Main product categories include shampoo, bath and shower gels, body lotions and hand wash. The company sells its products through private label, contract manufacturing and own brands including Van Gils, Sanicur and Odorex.

    3i is investing alongside management to drive the company’s international growth strategy.

     

    Highlights 

    • Demonstrated a consistent and strong track record of profitable organic growth over the past 10 years, significantly outgrowing the market
    • Differentiates itself through its focus on quality and service, longstanding relationships with key customers and superior operational capabilities at its state-of-the-art facilities
    • Ready to drive consolidation in a fragmented industry with multiple potential buy-and-build opportunities across geographies
    We are delighted to be partnering with 3i. It has extensive experience in buy-and-build in private label, for example through its investment in European soft drinks bottler Refresco, and in growing companies internationally through its network of valuable industry experts in the consumer sector. Bart Hullegie, CEO, Royal Sanders
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