Action ranked favourite retailer in France 2023
Action, 3i’s largest portfolio company, was ranked first in EY-Parthenon’s annual study of France’s retail landscape.
The study was carried out in January 2023 in partnership with Dynata, an opinion polling organisation, and involved the interview of a panel of over 9,300 consumers in France aged 18 and over. It measures the percentage of fans among customers that made a purchase in the relevant category over the last 12 months.
Experts from EY-Parthenon explained the success of Action, which achieved third place in the rankings in 2022, as its "offer focused on very low prices, but also - and above all! - on a shopping experience considered among the most efficient and pleasant (small pleasures, treasure hunt)'.
Action had the strongest ‘fan rate’ of all retailers at 46%. The company also saw the best growth in fan rate over the year, with an increase of 8.4 points. This measurement has increased by 19 points in three years.
3i Group plc
Kathryn van der Kroft
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About 3i Group
3i is a leading international investment manager focused on mid-market Private Equity and Infrastructure. Its core investment markets are northern Europe and North America. For further information, please visit: www.3i.com
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.