• arrivia.jpg
    North America / Private Equity

    Business & Technology Services


    arrivia (formerly I.C.E.) is a global provider of technology-based B2B2C travel-based loyalty and reward solutions for organisations such as Carnival, American Express, USAA and Diamond Resorts.

    The Company has developed a network business model that enables leading brands to offer loyalty programmes that provide customers with unmatched value on all travel products (e.g. cruise, hotel, resort, etc.)  arrivia also partners with leading travel suppliers to generate incremental travel bookings from members of its loyalty programmes.

    arrivia employs over 2,600 staff and is headquartered in Scottsdale, Arizona with additional offices in Australia, UK, Portugal, India, Mexico, New Zealand and the Philippines.


    • Strong underlying market growth in cruise and rewards-based travel and tailwinds from increased use of loyalty programmes
    • Partnered with the Founders to accelerate international growth and support strategic initiatives
    • Transformative acquisition of SOR Technology, a leading provider in digital travel subscriptions
    • Strategic partnership with Lateral, a travel-focused software development firm, to accelerate platform development
    • Added to the senior management team with new CMO and VP of Finance roles
    • Introduced Marty Cole, former Chief Executive of Accenture Technology, as Chairman, and Jorge Boone, former SVP of Partner Brands at RCI (largest brand partner) and World Travel Holdings (largest competitor) as a Board Director
    “We are delighted to be partnering with 3i and believe the team is well-suited to assist our business in continuing to grow and scale. 3i has a proven track record in the travel industry and an impressive international network which will be of great value to arrivia” John Rowley, Co-Founder & CEO, arrivia

    Regulatory information 
    This transaction involved a recommendation of 3i Corporation, a US wholly owned subsidiary of 3i Group.

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