Private Equity Track record
  • Geka
    Geka
    Germany / Private Equity

    Industrial Technology

    Overview

    GEKA is a leading manufacturer of innovative brush applicator and packaging systems for the beauty and health industries. It is also a pioneer in the innovation of plastic injection moulding for mascara brushes and mascara packaging and is a development partner of market leading international cosmetics groups, including Procter & Gamble and Avon.

    We partnered with management to successfully deliver international expansion particularly into Asia and Latin America; opened a production facility in São Paolo; set up sales and sourcing offices in Shanghai and Hong Kong; and successfully expanded production capabilities in the US. In 2014 GEKA launched its Healthcare division, leveraging its precise applicator know-how in the pharmaceutical space.

    Highlights

    • International expansion into Asia and Latin America and a broadened product offering
    • Constant innovation and adapting to changing consumer behaviour
    • Professionalisation of the organisation
    • Acquisition of OEKA strengthened its foothold in the attractive prestige market segment
    • Developed a digital strategy using 3D-printing and specialised offerings for fast-growing brands promoted via social media
    Key facts
    1.8x Money Multiple on exit
    8% EBITDA CAGR
    2x Doubled number of factories
    “GEKA has enjoyed exciting growth over the past years, and I would like to thank 3i for its value-adding partnership. 3i’s international expertise and network have been important factors in our successful expansion into new markets” Amaury de Menthière, CEO, GEKA
    Deal team
    Ulf von Haacke
    Partner, Managing Director, Head of Industrial
    Germany / Private Equity
    View bio

    Regulatory information 
    This transaction involved a recommendation of 3i Investments plc, advised by 3i Germany.

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