Track record
  • GEKA.png
    Geka
    Germany / Private Equity

    Industrial

    Overview

    GEKA is a leading manufacturer of innovative brush applicator and packaging systems for the beauty and health industries. It is also a pioneer in the innovation of plastic injection moulding for mascara brushes and mascara packaging and is a development partner of market leading international cosmetics groups, including Procter & Gamble and Avon.

    We partnered with management to successfully deliver international expansion particularly into Asia and Latin America; opened a production facility in São Paolo; set up sales and sourcing offices in Shanghai and Hong Kong; and successfully expanded production capabilities in the US. In 2014 GEKA launched its Healthcare division, leveraging its precise applicator know-how in the pharmaceutical space.

    Highlights under our ownership

    • International expansion into Asia and Latin America and a broadened product offering
    • Constant innovation and adapting to changing consumer behaviour
    • Professionalisation of the organisation
    • Acquisition of OEKA strengthened its foothold in the attractive prestige market segment
    • Developed a digital strategy using 3D-printing and specialised offerings for fast-growing brands promoted via social media
    “GEKA has enjoyed exciting growth over the past years, and I would like to thank 3i for its value-adding partnership. 3i’s international expertise and network have been important factors in our successful expansion into new markets” Amaury de Menthière, CEO, GEKA
Back to top