Developing more sustainable plastic packaging
Plastic materials have developed a negative reputation due to low recycling rates and their leakage in the environment. Unfortunately, alternatives to plastics are not always sustainable. Ensuring the responsible use of this material therefore requires a coordinated response from all stakeholders involved in the plastics lifecycle, increasing the number of products made from recycled materials or, where this is not feasible, designing products that can be processed efficiently to maximise material recovery through waste management and recycling. Investment in new packaging designs and technologies is an essential part of this shift.
Weener Plastics (‘WP’) is a leading manufacturer of innovative plastic packaging systems for fast moving consumer goods companies. It supplies the world’s leading A-brands and private label players and focuses on the design, development and manufacturing of value added caps, valve closures and roll-on balls for the personal care, food and beverage, and home care market.
WP is fully committed to playing an active role in supporting the transformation to a circular economy. The company has set out a clear ambition for all of its products to be recyclable, re-usable or re-fillable by 2025, with zero waste to landfill by the same date. To achieve these ambitions, WP published a Design for Sustainability strategy focused on:
Since first investing in 2015, we have supported WP’s investments in R&D and in a number of bolt-on acquisitions which have broadened its product portfolio and geographic reach.