Simon Friberg Andersen is a Digital Director based in London. His role is to drive digital strategies in 3i’s portfolio companies across Europe and the US and help add digital businesses to the 3i portfolio. He currently serves on the Board of Konges Sløjd.

Prior to joining 3i in 2018, Simon managed international ecommerce businesses at M&S (UK) and Woolworths (Australia), he co-founded a data start-up (Userneeds), and started his career at the Boston Consulting Group.

Simon graduated from the Copenhagen Business School, where he earned a MS in Business Administration majoring in Finance.