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  • Konges Sloejd logo.png
    Konges Sløjd
    Denmark / Private Equity

    Consumer

    Overview

    Konges Sløjd is a fast-growing premium international lifestyle brand offering apparel and every day products for babies and children. Headquartered in Copenhagen, Denmark, Konges Sløjd designs and markets high-quality children’s clothing, accessories, home products and toys through a curated network of (online-) retailers and direct-to-consumer e-commerce in more than 50 countries.

    The business has been a forerunner in the premium baby/child segment through its stylish, functional, safe, durable, sustainable and affordable products across all children categories, and is well positioned to accelerate its growth across Europe, Asia and North America.

    Highlights

    • International footprint with rapid global expansion resulting from a proven and replicable online and offline market-entry strategy
    • Global baby/child product market benefits from strong sociographic tailwinds such as premiumisation, rising middle classes and older parents having higher disposable incomes when they reach parenthood
    • Highly fragmented market among mass, premium, affordable luxury and aspirational luxury players, with Konges Sløjd well placed at the convergence of the fast-growing premium and affordable luxury segments
    “I’m very excited about partnering with 3i as I believe they recognise and value the true spirit of Konges Sløjd and have the right values, team, toolbox and commitment to support us on our global journey. We will be able to maintain our unique values, brand and design approach whilst reaching even more families around the world.” Emilie Konge Breindal, Founder and CEO, Konges Sløjd
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