Overview

European Bakery Group, a leading bakery group specializing in bake-off bread and snack products, is headquartered in Tilburg and operates eleven bakeries across the Netherlands, Germany, and Ireland. European Bakery Group offers a leading, innovative, and comprehensive assortment, which is produced sustainably and with natural ingredients. The bake-off market for bread and snack products is an attractive and growing market, with significant barriers to entry.

Highlights

• We are investing to drive the company’s international growth strategy in the fragmented European private label market for bake-off bread products, whilst supporting European Bakery Group in the continued investments in its home markets
• The business differentiates itself through the breadth of its product offering, superior quality, and scale which enable retailers to develop structurally attractive bake-off categories
• European Bakery Group was formed in May 2023 through the combination between our original investment Dutch Bakery and coolback in Germany. Panelto subsequently joined European Bakery Group to form the UK and Ireland platform within the group
• In addition to the transformational acquisitions of coolback and Panelto, Dutch Bakery completed two strategic add-on acquisitions, bringing the total to 4 completed acquisitions under 3i ownership

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.