Our people
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    Pieter de Jong
    Partner, Managing Director

    Benelux / Private Equity

    Pieter joined 3i in 2004 and is Partner, Managing Director of 3i Benelux, based in Amsterdam.

    He was a key member of the deal teams involved in Royal Sanders, Basic-Fit, Weener Plastics, Lampenwelt, Refresco, Action and TouchTunes, In particular, he has considerable experience in IPO’ing businesses, having led the IPOs of Basic Fit, the largest European fitness chain, and Refresco, one of Europe’s largest bottlers of carbonated soft drinks and juices.  He currently sits on the Boards of Basic-Fit, Royal Sanders and Weener Plastics.

    Pieter started his career at Stork in the USA, before joining Van Den Boom Group, a corporate finance consulting firm in Benelux, where he became partner/owner responsible for M&A. After selling the firm to NIBC in 2000, Pieter headed the M&A department until 2003.

    Pieter has an MBA degree from Georgia State University (USA) and a BBA degree from Nijenrode University (Netherlands).

    3i office address

    Cornelis Schuytstraat 72
    1071 JL Amsterdam
    0031 / 20 3057444
    0031 / 20 3057455


    3i’s Pieter de Jong and Rene Moos, CEO of Basic-Fit, discuss Basic-Fit’s growth story and the partnership with 3i.
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