Portfolio
  • Mepal Final Logo 628X461
    Mepal
    Benelux / Private Equity

    Consumer

    Overview

    Mepal is a leading Dutch lifestyle consumer brand that is known for its innovative, high-quality and sustainable products for storing, serving and take-away of food and drinks.

    Headquartered in Lochem, the Netherlands, Mepal’s products are renowned for their original and premium design, functionality, convenience, quality and sustainability, resulting in market-leading levels of customer satisfaction. The products are sold through mass and specialty retail channels, e-commerce partners and Mepal’s own online channels.

    The company has grown impressively since 2018 driven by organic expansion into food retail and other large retail chains in Germany and increased e-commerce revenue.

    Highlights

    • Strong track record in both innovation and design, winning numerous leading design awards
    • Further growth planned in existing core markets of the Netherlands, Belgium and Germany as well as developing new markets in Europe
    • Planned growth of its online business, further benefitting from increased e-commerce opportunities
    • Strong focus on ESG; Mepal is focused on increasing the share of recyclable materials in the production process and customers can re-order parts to extend the lifecycle of their products. Additionally the products themselves help reduce food waste and the usage of single-use packaging, such as plastic bags and single use cups and bottles
    • Differentiates itself from the competition based on premium design, functionality, product quality and a history of innovations (both re-designing existing concepts and launching new product lines)
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