Portfolio
  • MEPAL_FINAL_LOGO - 628x461.jpg
    Mepal
    Benelux / Private Equity

    Consumer

    Overview

    Mepal is a leading Dutch lifestyle consumer brand that is known for its innovative, high-quality and sustainable products for storing, serving and take-away of food and drinks.

    Headquartered in Lochem, the Netherlands, Mepal’s products are renowned for their original and premium design, functionality, convenience, quality and sustainability, resulting in market-leading levels of customer satisfaction which are sold through mass and specialty retail channels, e-commerce partners and Mepal’s own online channels.

    We are partnering with the current CEO and owner of the business, Rutger de Korte, and the broader management team to continue the international expansion of the successful consumer brand. The company has grown impressively since 2018 driven by organic expansion into food retail and other large retail chains in Germany, and increased e-commerce revenue.

    Highlights

    • Strong track record in both innovation and design, winning numerous leading design awards
    • Further growth planned in existing core markets of the Netherlands, Belgium and Germany as well as developing new markets in Europe
    • Planned growth of its online business, further benefitting from increased e-commerce opportunities
    • Strong focus on ESG; Mepal is focused on increasing the share of recyclable materials in the production process and customers can re-order parts to extend the lifecycle of their products Additionally the products themselves help reduce food waste and the usage of single-use packaging, such as plastic bags and single use cups and bottles
    • Differentiates from competition based on premium design, functionality, product quality and a history of innovations (both re-designing existing concepts and launching new product lines)
    "Mepal is a very strong brand with 70 years of heritage. I am confident that with 3i as our partner, we will be able to achieve our growth ambitions in the years to come. I am looking forward to teaming up with 3i and taking the next steps together to continue the successful growth strategy of Mepal, through delighting our customers with smart and innovative products that last a lifetime.” Rutger de Korte CEO, Mepal
Back to top