Basic-Fit is the European market leader in the value-for-money fitness market with over 560 clubs across the Netherlands, Belgium, Luxembourg, France and Spain today. Its operating model is based on a quality service and no frills approach, with family membership costing €19.99 per month. Clubs are well equipped, offer virtual group classes and 24 hour opening in some venues.
Basic-Fit’s disciplined international growth strategy under 3i’s ownership was underpinned by investment in the organisation and key consumer trends of spending polarisation and the increasing focus on health and wellness. Alongside this, significant investment was made to professionalise the business including a review of the brand and the format of the clubs.
"I would like to thank 3i for its close support which has been critical to delivering rapid and sustainable growth and achieving the company’s international ambitions." René Moos, CEO, Basic-Fit
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.