Overview

Konges Sløjd is a fast-growing premium international lifestyle brand offering apparel and everyday products for babies and children. Headquartered in Copenhagen, Denmark, Konges Sløjd designs and markets high-quality children’s clothing, accessories, home products, and toys through a curated network of (online-) retailers and direct-to-consumer e-commerce in more than 50 countries.

The business has been a forerunner in the premium baby/child segment through its stylish, functional, safe, durable, sustainable, and affordable products across all children categories, and is well positioned to accelerate its growth across Europe, Asia, and North America.

Highlights

• International footprint with rapid global expansion resulting from a proven and replicable online and offline market-entry strategy
• Global baby/child product market benefits from strong sociographic tailwinds such as premiumisation, rising middle classes and older parents having higher disposable incomes when they reach parenthood
• Highly fragmented market among mass, premium, affordable luxury and aspirational luxury players, with Konges Sløjd well placed at the convergence of the fast-growing premium and affordable luxury segments

Regulatory information 
This transaction involved a recommendation of 3i Investments plc, advised by 3i Benelux.